Tele-phony

Sun, 10 Feb 2008 22:30:35 -0800

My phone and I have a bad relationship.

First off, I don’t even know what model it is.  Many people are lucky enough to have a phone with a chic, memorable name, like RAZR, Chocolate, Edge, Glide, Voodoo, Peanut, or Tigerjaw.  Others till can mumble something about it being “some damn Smartphone” or “a Blackberry”.  People often see my phone and I together in public, and, doing the polite thing, they pipe up, “Oh!  What a neat phone.  What model is it?” and I always have to resort to sputtering, “Uh.. it’s a Samsung, something-or-fucking-another.  Samsung DHzx-B-niner five-quad the third”.  All I know about the model number is that it:

 - Is only visible for about half a second on some splash screen that’s only visible when I do a hard reboot of the phone.
 - Is somewhere between 6 and 9 digits, with a dash or two in there.
 - Is totally lame and boring and uncool and stuff.

It doesn’t help that I have a pretty rocky relationship with the general concept of phones and talking on them.  Specifically, I hate talking on the phone. Let’s just say they make my ear sweat, and it’s always my left ear, because I feel so dreadfully helpless and confused every time a phone is held up to my right ear.  I wonder if it’s normal to have a “phone ear”?  Maybe if I didn’t have a “phone ear”, I could swap ears every now and then, and all these troubles would just melt away.

Anyway, my standard ritual when I come through the door to my apartment is to either take off my pants and leave them in a heap by my door, or to remove everything from my pockets as soon as possible and throw the objects onto the first available non-floor location, which is this poorly-assembled Ikea shelf near my door.  It’s pretty far away from where the action typically happens in my apartment.  Since my phone is always on silent because I hate the ringer and I’m too lazy to change it, this isolation means as long as I’m home (which, on the weekends, is most of the time), there is nobody around to hear its cries.  When I’m at home, my phone doesn’t exist.

I probably do this subconsciously because I always feel a little pang of negative emotion every time I hear, feel, or otherwise sense that my phone is going off, because I know I’m going to either have to pick up, speak, and generate ear sweat, or I’m going to let it go and feel guilty and icky until I work up the courage to call whoever the hell it was back.  When my phone doesn’t exist, life is good, and I can exist peacefully in my personal hole, wrapped up in blissfully ignorant solitude, without those little pangs I get every time I’m reminded that there are people out there who care about me.

So, yeah, the whole situation with my horribly-named phone and I is a mess.  I know it’s wrong, and I know I’m being a naughty boy when I stash the little guy on an out-of-the-way shelf where it can’t be sensed.  It haunts me to the point where I actually hear my phone go off even when nobody’s calling.  Certain video game sounds, certain rhythms and frequencies in music, hell, many sounds that just happen during day-to-day life remind me of this emotional baggage I carry around regarding that little device that wants to badly to be loved.

I’ll give you an example - this evening, I was sitting on the couch in silence, eating edamame out of a bowl.  I’d pick one up, run my teeth along the fuzzy skin to extract the succulent nuggets and catch every last salt particle, and then put the husk back into the bowl.  Repeat.  Repeat.  Grab for another, lift it up - DING!  I hear the distinct ding my phone makes when I’ve received a text message.  The sound is distant and lonely - almost too distant.  I actually like receiving text messages, because they encourage passive, asynchronous participaton, so I’m not too unhappy, but I just sit there and continue eating.  After a few more bean-rounds, I hear the sound again, but this time I’m paying attention; the adrenaline from hearing the ding a few moments ago had sharpened my senses.  I had misplaced the source of the sound before; as it turns out, it was the sound of a soybean pod tapping against the side of the bowl.  

Get ready to learn a fun new fact: the sound of a soybean pod against the side of a small ceramic bowl is a very distinct sound of a certain pitch which is also produced by a certain Samsung-model phone with a name which was not influenced by anybody in Marketing.

Posted in life | No Comments »

Blitz Advertising

Sun, 03 Feb 2008 21:07:25 -0800

30 seconds of airtime during a Super Bowl commercial break costs about $2.7 million.  That’s $90,000 a second.  It’s a hell of a deal, but $2.7 million is still quite a barrier to entry.

Some third party needs to purchase a few of these 30 second slots and sell smaller chunks of time, say, 3 seconds each, to companies that want to get some good ol’ American eyeshare, but dont want to spend $2.7 million for a full 30 second slot.

Even the bigger players who do have the money sitting around for a full slot should be looking for fresh, new ways to capture people’s attention and get them talking around the water cooler about the sweet commercials they saw during the big game.   Imagine the raw joy of being assaulted by advertising at rates approaching 20 CPM.  Could you resist the desire to consume, consume, consume after sitting through the 30 seconds described below?

  • 1-4:  Woman in tight-fitting white pants spins through the air and issues a fatal kick to the head of her shirtless male opponent.  Futuristic x-ray zoom in reveals a Kotex maxi pad.
  • 5-7:  Close-up view of an obese man’s face, chins hanging below the frame.  He lisps:  “RUB PLANTERS PEANUTS ON YOUR CHEST TO FEEL SEXY IN THE MORNING.”  Man could possibly be Michael Bower.
  • 8-10:  White background, monster.com logo.  Low male voice:  “Be one of those boorish pricks who brags about his fun, fulfilling job.  Stop hating yourself.”
  • 11:  Brief flash of an anthromorphized Coke bottle, complete with shiny droplets of condensation, wide anime-eyes, and a huge mouth screaming its lungs out at max commercial volume.
  • 12-16:  In total silence, we watch an emaciated starving-artist type boyman with perfectly tousled hair and a flawlessly-branded thrift store outfit sit on a white floor in a white room with no furniture wolf down a McDonald’s sandwich.  A clearly recognizable McDonalds fry container lies on the ground next to him.
  • 17-20:  A group of urban youths in baggy pants saunters down the street, looking dangerous.  One of them is shouldering a boom-box blasting a mainstream-sounding rap song.  The only lyrics we hear:  “MYSPACE, GO THERE, MEET YOUR HOMIES.  MYSPACE, DAWG, STILL THE CHOICE FOR O.G’S.”
  • 21-25:  A Nintendo Wii sits alone, forgotten, in a barren, rusty, sun-scorched, landscape.  Out of nowhere, an enormous X-Box 360 descends from the sky and crushes the smaller console under its bulk.  “Achievement Unlocked” sound plays.
  • 26-29:  A man lies alone in the middle of a queen-sized bed in his pajamas, sweating profusely, helpless as his left leg kicks frantically, bending at impossible angles, grotesquely contorting his entire body.  The motion is demonic, reminiscent of the little possesed girl in The Exorcist.  Powerful male voice:  “Restless Leg Syndrome:  Serious Business.  Requip:  Ask your doctor.”
  • 30:  The Coke bottle returns, still screaming, as loud as ever, eyes even wider than before, distended and bloodshot.

Anybody have $2.7 million lying around?

Posted in culture | 3 Comments »

Pheromones

Sat, 26 Jan 2008 21:39:02 -0800

I bought a new fan for one of my machines today. My nerd lair is now filled with the delicious armoa that I associate with new computer hardware; that faintly oily, industrial, plasticy scent. Normally, I only get to bathe in this scent every year or so when I’m putting together a new machine, after I’ve unwrapped all the delicious playthings and they’re spread out in front of me on my desk. Happiness.

They must have given this particular fan an extra heavy dousing of nerd pheromone; judging from my current heartrate, the little guy must have received at least the standard dose for a square foot of PCB.

Posted in tech | 2 Comments »

Redux

Sat, 26 Jan 2008 20:25:31 -0800

Outside of work, I produce almost no creative output.  I consume plenty of it, and that’s fine and dandy, but aren’t I supposed to feel a hole, like something is missing?

I need to jumpstart my brain.  Even writing these words here is a struggle.  Picking a template for this stupid site was a struggle.  I still don’t like it, by the way, but I’m going to do my damnest to leave it alone.

Shouldn’t this be fun?

Something’s gotta happen.  I think I might write a novel next month.  Apparently that sort of thing is supposed to go down in November, but February seems like November’s short, bitter counterpart, in a “look at me, I’m one away from an endpoint” sort of way, so I think it might work.

Posted in meta | 2 Comments »